Welcome to The Looker Play Kit for Weeks 0-12

Join Lovevery CEO Jessica Rolph as she explains The Looker Play Kit for your newborn in weeks 0-12

Why skin-to-skin time isn’t just for the hospital

Skin-to-skin time can reduce crying, improve sleep, and boost immunity. Lovevery shares tips on how to make the most of skin-to-skin time with your newborn.

Yes, your teeny newborn needs tummy time. But why?

The American Academy of Pediatrics recommends tummy time starting in the first week. Here are some tips for newborn tummy time.

Why black and white is so riveting to your newborn

High-contrast images build rich neural networks in your baby’s brain. Learn how their vision is developing right now.

Head turning: don’t miss this expert mama’s essential newborn tip

An occupational therapist shares how to gently turn your baby's head from side to side to avoid flat spots and tight neck muscles.

Visual tracking: Help your newborn with an important new skill

Your newborn baby explores the world by tracking sights and sounds. Here are Lovevery's play ideas to support your baby's tracking skills.

What the experts want you to know about swaddling

Is swaddling necessary for babies? Lovevery provides an expert's opinion on when and how to swaddle your baby, along with safety tips.

If your baby can’t get enough high-contrast images, download these

Images of varying complexity help strengthen your baby's eyesight. Here are some high-contrast images to download.

6 tips for how to talk to someone who doesn’t (yet) talk back

Talking with your baby can feel awkward, but it's so beneficial. Lovevery shares 6 tips for how to talk to someone who doesn't talk back yet.

A super-simple way to build your baby’s leg muscles

Your baby builds leg muscles by pushing objects with their feet. Here is how to help them begin to practice kicking.

4 ideas for no-floor, less fussy tummy time

Tummy time builds the muscles and coordination needed for rolling over, crawling, reaching, and playing. Here are some ideas for taking tummy time off the floor.

What is my baby’s brain working on at 11 weeks old?

At 11 weeks, your baby may start responding to your voice and inspecting their own hands. Discover what else is developing right now.

The learning power of a house tour

There is art to house tours. Learn from Esther as she introduces baby Freya to the different elements of her home environment by narrating and demonstrating.

Why eye contact means so much to your baby

Most babies begin to make regular eye contact during the first 8 weeks of life.

Micro skills: Understanding the little moments that lead to major developmental leaps

There’s often a lot of excitement when your baby learns a new major skill, like rolling over, sitting up, or saying their first word. But to get there, they first need to develop a series of more subtle micro skills. 

“What is eczema in babies?” And other top newborn care questions—answered

As a new parent, it’s natural to have a lot of questions about caring for your baby.

“How much should I talk to my baby each day?”

Here's what Lovevery child development experts want parents to know about how—and how often—to talk to your baby.

Essential newborn toys to add to your baby registry

Here are the newborn toy essentials to add to your baby registry that will support your baby’s development. 

Our award-winning Play Gym just got an update—see what’s new

After numerous play studies, weeks of in-home testing, and thousands of customer surveys, we are excited to announce updates to our award-winning Play Gym, now designed with even more developmental support for your baby.  

The human voice is the most interesting sound to an infant

Studies have shown that babies move their limbs in synchrony with human speech almost at birth. Try talking to your baby at least one hour per day cumulatively. Even when they're asleep, they'll hear your voice.

The No. 1 place for playtime: the floor

Why black & white is such a big deal